The Evolution of the Community Manager

In the process of reading the GamePro article I linked yesterday, I missed some critical information.  Specifically, I seem to have glossed over this damning paragraph: To be fair to Amrich and to explore why so many community managers find themselves in these “blurry” situations, we should look at how the role of community managerContinue reading “The Evolution of the Community Manager”

Community Management and the New PR

GamePro posted an article yesterday which I consider required reading for anyone who doesn’t feel like they really understand what a “community manager” does. The article can be found here: http://www.gamepro.com/article/news/215050/analysis-communication-confusion-and-community-managers-update/ The inspiration for this was something that happened to Dan Amrich, a friend of mine who recently became the Social Media Manager at Activision.Continue reading “Community Management and the New PR”

The Power of Games

Apparently I’m not the only one who’s had this on my mind lately. The Escapist just published an article entitled Technology Will Turn your Life Into A Game.  It talks in some detail about how game design principles are being applied to corporate marketing.  Examples are given, like the new Starbucks Gold Card, which letsContinue reading “The Power of Games”