Introducing Community Crisis Counseling.

I help leaders navigate community backlash, loss of trust, and reputational risk.

I have 20 years of proven experience in war rooms, getting the relationship between brand and audience back on track.

Discuss your situation
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Brands I’ve worked with

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Intel logo in blue with the word 'Intel' inside a blue oval.
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Toyota logo in red.
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Why community crises get out of control

When leaders respond poorly to community conflict, trust erodes further.

Customers who don’t feel heard escalate harder—to social media, to the press, or to their peers. What begins as an internal community issue quickly becomes a public credibility problem.

Heavy-handed moderation, corporate messaging, or silence rarely fix this. They harden resentment, invite ridicule, and turn brands into cautionary tales.

How I help

I work with senior leaders during moments of community conflict—when the stakes are high and the wrong response can make things worse.

My focus is not on silencing criticism or managing sentiment. It’s on restoring legitimacy through clarity, authenticity, and disciplined openness—so communities can stabilize rather than escalate.

Who I am

I’ve been building online communities for more than 20 years, and I’ve spent just as long in the trenches turning around community sentiment.

  • When Google released a social media post that accidentally name-checked a hate group—I ran the war-room that managed the response.

  • When the biggest MMO fansite in the world sold out to a gold selling company, I turned the community around.

  • When Intel needed help staying relevant with AI developers, I built the strategy that kept them visible.

I’m Casey Monroe.

I take people who don’t like you, and I make them like you.

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Who this is for

  • Leaders responsible for an existing or emerging community with real visibility

  • Organizations navigating conflict, backlash, or loss of trust

  • Teams that want to engage openly without making the situation worse

Who it’s not for

  • Teams without an existing audience

  • Engagement-first or growth-only initiatives

  • Situations where community will remain peripheral to the product or brand

Set up a conversation

Let’s talk.

If you’re dealing with community conflict and unsure how to respond without escalating the situation, help is waiting.

Book now

Let’s work together.

The best time to establish credibility with your audience is the beginning.

The second best time is now.

Let’s get you back on track.